Website Assistant
Never miss a customer because you were busy.
Your website keeps working after hours. The Website Assistant answers questions, captures leads and follows up for you, so the person who visits at 10 pm still hears back.
Sound familiar?
The customer you never knew you lost.
A new client finds you
A business owner who just went self-employed lands on your site and wants to know if you handle their taxes.
Answers right away: yes, you work with sole proprietors, and here's how to get started.
No answer, so they keep looking
The form says “we'll get back to you.” They open the next result.
Takes their name, email and what they need, and sends it to you.
Another firm replies first
A competitor's site books them a consultation for Thursday.
They book a consultation with you instead.
You see the form
You email back. They've already booked somewhere else.
Walk into a consultation that's already on your calendar.
What it does
Five jobs, handled while you work.
Set up around your business: your services, prices, hours, service area and the way you talk to customers. Pick the pieces you need.
Answers questions
Trained on your business. If it doesn't know, it takes a message instead of guessing.
“Do you do corporate returns?”Captures leads
Collects the visitor's name, number and what they need, and sends it to you.
New lead → your phoneReplies to forms
Every form gets an email or text back in under a minute.
“Got it. We'll be in touch by 10 am.”Books appointments
Visitors pick a time, and it goes straight into your calendar.
Thu 9:00 AM · bookedAsks for reviews
After you finish the work, clients get a short message with your Google review link.
“How did we do?” ★★★★★Each feature, in detail
What each part does, and how.
Answers questions
A chat window on your site that replies to visitors right away, day or night.
“Do you do corporate returns?” → answered in seconds- Answers only from what you've given it: services, prices, hours, service area, policies and common questions
- When it doesn't know, it says so and takes the visitor's details instead of guessing
- Written to sound like your business, not like a robot
Captures leads
When a visitor is interested, it collects what you need to follow up.
Name · phone or email · what they need- Sent straight to you by text, email, or both
- Each lead comes with the conversation, so you know what they asked before you call
- You wake up to a list of people who want to hear from you
Replies to forms instantly
Every contact form gets an automatic email or text back within a minute.
“Got it. We'll be in touch by 10 am.”- Confirms the request came through and says when to expect a reply
- Customers know they've been heard, so they're less likely to keep shopping around
- Works with the form you already have
Books appointments
Visitors pick an open time and it lands straight in your calendar.
Thu 9:00 AM · consultation booked- Connects to Google Calendar or Outlook
- Offered inside the chat or as its own booking page
- Only shows times you're actually free
Asks for reviews
After you finish the work, clients get a short message asking how it went.
“How did we do?” → your Google review page- Sent by text or email, with a direct link to your Google review page
- More reviews help you show up higher on Google Maps
- Sent at the right moment, so you don't have to remember to ask
Website Assistant
The usual way, and ours.
The monthly plan covers the tools it runs on, keeping its answers up to date, and a short report on what it handled.
| The usual way | Northcraft |
|---|---|
| A chatbot that makes things up | Answers only from what you've told it |
| “We'll get back to you” | A reply in under a minute |
| Set up once and forgotten | Checked and updated every month |
Included every month
The monthly plan is what keeps the assistant accurate.
- ✓Monthly checkWe read through the conversations and fix any weak or wrong answers.
- ✓UpdatesNew prices, hours or services? We update what the assistant knows.
- ✓Monthly reportHow many chats, leads and bookings it handled.
- ✓Tools coveredThe chat, texting and automation tools it runs on are included.
What it won't do
It's there to help you respond faster, not to stand in for you.
- ✕Replace youAnything complex or sensitive gets passed to you, with the details.
- ✕Give advice it wasn't givenAn accounting firm's assistant won't give tax advice. It books a consultation instead.
- ✕Message strangersIt only contacts people who reached out first and agreed, as Canada's anti-spam law requires.
How it works
Live in about a week.
- 01Step 01
Tell us about your business
Your top questions, prices, hours, service area and how you like to sound.
- 02Step 02
We build and test it
Dozens of real questions, including the awkward ones, before anyone sees it.
- 03Step 03
It goes live
Added to your site, connected to your phone, email and calendar.
- 04Step 04
We keep it sharp
Conversations reviewed, answers fixed, and a short report each month.
Questions
About the Website Assistant.
Anything else goes straight to Abdullah at hello@northcraftwebs.com.
Answer every customer, even after hours.
Tell us about your business and we'll show you how the assistant would handle your most common questions.
Ask about the assistant